holdall® smartcard

What’s is a holdall®?


holdall® is a Norfolk County Council initiative in partnership with some bus operators in Norfolk including lynx, Norwich Park & Ride, Sanders, Simonds and West Norfolk Community Transport. You can pay for tickets on the bus with money pre-loaded to your card in the sQuidTravel Purse.
Click here to read about common holdall® Frequently Asked Questions

What benefits do I get from using holdall®?

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• 5% discount on lynx buses Single, Return, Day, 10-trip and Weekly tickets.
• Special offers exclusive to passengers that use holdall®.
• No need to worry about having the correct change for the bus.
• Easier and quicker boarding times.
• If you’re a parent/guardian you can add funds to a holdall smartcard® or Norfolk school bus pass so that your son/daughter doesn’t have to carry cash to pay for bus fares. 

Step 1 - Signing up to holdall


Register on the secure Norfolk County Council holdall® site
- Once registered you will receive an activation email, click on the link on the email.
- Sign into your new account and select “sQuid Travel Purse only”.
- Once registered you will receive an activation email, click on the link on the email.
- Your holdall card will then be posted out to you and should arrive within a few working days.

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Step 2 - Registering your holdall® with sQuid and adding funds

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Once you receive your holdall® in the post you’ll need to add funds to the card before you can start using it to travel on lynx buses. Norfolk County Council use a secure emoney payments system named sQuid to hold money for travel on your holdall®.

- Visit the sQuid website and register your holdall smartcard®.
Once your personal details have been entered you’ll need to enter your 16 digit card number and also the 3 digit security code on the back of your holdall smartcard®.
- Once this is done you can then add funds to your sQuid Travel Purse which is in your holdall smartcard®.

Step 3 - You're ready to go!

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Simply board the bus and tell the driver which ticket(s) you require. The driver will enter the ticket(s) in the machine.Then place the holdall smartcard® on the ticket machine card reader and the discounted fare will be deducted from the sQuid Travel Purse in your holdall®
The driver will then issue a paper ticket like normal for onward travel.

Note: Make sure your funds are added to sQuid before 9pm if you wish to travel the next day!


getting in touch...


Lynx, Acer Road, Saddlebow Industrial Estate, King's Lynn, PE34 3HN.


01553 611955